Apollo Hospitals and British Medical Journal Group, media arm of British Medical Association announced a tie-up involving mobile health applications for patients and continuous medical education for doctors & other professionals.
The hospitals giant of India headed by Dr.Pratap C.Reddy , is in a spree of international alliances . A few months back it tied with the Munich group of Germany and now with British medical journal group. The former tie up was to strengthen it’s domestic hold and largely for the purpose of marketing the Munich healthcare, the later is to extend their global reach . This move has sure made the intention of the Apollo Hospitals clear that it is extending its chain of hospital’s beyond the borders. The Apollo group have been already indirectly marketing itself as an leading hospital in India in the areas of Gulf , Africa and other European countries. Their bulk of the clients come here for the treatment of Cancer & open heart surgery these clients come from the countries of Iran, Iraq, and other African countries . the Apollo Hospitals are thus in the mood for expansion and definitely have the right medications for fixing the right joints.